

Marvellous Magic
Performed with
Diligence & Gratitude
Est. 1996
"Extraordinary"
- HRH Prince William
"A Wonderful Magician"
- Dame Tracey Emin
"Outstanding Magician"
- Woody Johnson, Owner of NY Jets.
"The Card Shark"
- Anthony Kedis, Red Hot Chilli Peppers
"Wow that's expert card Magic".
Doyle Brunson
That's Kickass Dude!!
- Matt Stone, Creator of Southpark.
"Touchdown Magic"
- Peyton Manning
"Your magic ROCKS! "
- Kings of Leon
TRADE SHOWS - WEDDING EMCEE - BRAND ACTIVATIONS
Top UK Magician - Mindreader - Deceptionist®
(Associate Member of Inner Magic Circle with Silver Star)
Online - UK - Worldwide.
Hiring Sav is a sure-fire way of engaging and entertaining your guests.
Give them one of the most astounding magical experiences.
Also, a provider a number of 'high end' speciality acts & hosts for wide range of events.
Enquire about masterclasses & team building days
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☑️ Weddings Emcee / Magician
☑️ After Dinner Cabaret Show
☑️ Table magic & Drinks Receptions
☑️ Onboard Private Yacht Charter
☑️ Brand Communications
☑️ Corporate Networking
☑️ Product Launches
☑️ Private Coaching
Head of Magic brings extraordinary magic to the world’s most prestigious events, catering exclusively to high-net-worth individuals, luxury brands, fashion houses, corporate clients, and celebrity audiences. Whether it’s an intimate soirée, a lavish celebration, a high-profile corporate event, or an unforgettable wedding, our captivating performances embody luxury, elegance, and sophistication, leaving a lasting impression on every occasion.
Ian 'Sav' Saville is one of the UK’s most established magicians and mind readers, a true pioneer of the London magic scene since 1999. Often described as a humble, likeable chap with a safe set of magic hands, Sav has a rare ability to seamlessly blend into any event—creating astonishing impact and unforgettable moments that people will talk about for years.
Magic isn’t just about entertainment—it's also a powerful communication tool. Sav uses magic to help organisations tell compelling, emotionally resonant stories that cut through the noise. Whether it’s a message about brand, product, customer experience, or employee engagement, his performances turn ideas into lasting memories.
Why is magic so effective? Because it triggers powerful emotions—shock, awe, surprise, delight. These emotions stimulate the brain to store information more deeply and make it easier to recall. In a world where audiences are bombarded with messages across countless channels, magic is a unique way to stand out and truly connect—especially in the increasingly digital space.
Sav’s journey began in 1984, when he discovered magic as a young boy. He began performing professionally after receiving a startup grant from The Prince’s Trust in 1996. Since then, he has travelled the world pursuing his craft, often compared in style to David Blaine, Derren Brown, and Dynamo—though Sav was a trailblazer long before they became household names.
Renowned for his Jedi-style mind reading and personable approach, Sav builds instant rapport with audiences of all kinds. Whether it’s an intimate gathering or a large corporate event, he brings value, excitement, and authenticity to every performance.
He’s dazzled everyone from royalty to rockstars, with past performances for Prince William, Keira Knightley, Kings of Leon, and many more.
With a proven track record as Best in class in luxury Market. Over the years he's been a regular performing face at many VIP lounges, exclusive hotels, resorts, celebrity weddings and private members bars. Entertaining royalty, movers and shakers & big name brands :-
- Hard Rock Hotel London
- Boisdale of Belgravia
- Belvadere Holland Park
- Soho House Group
- Scotts Mayfair
- Annabels - Mayfair
- Groucho Club
- Landsdowne Club
- Chinawhite
- Oswalds Club
- Bungalow 8
- The Box Soho
- Milk & Honey
- Reethi Rah / Finolhu Maldives
Apply 'magic' to their communications strategy. Sometimes funny, occasionally provocative, and always engaging. We help organisations' to raise awareness, gain recognition and build trust and applying 'magic' to deliver consistent, emotive, creative communications for their internal and external stakeholders.
Member of Equity &
Associate of Inner Magic Circle


Armed with his 'Bag of Tricks' Once he made Samsungs CEO appear on stage and for one client even made $1,000,000 appear as part of an immersive Installation.
He's devised bespoke magic for Google and a whole host of high net worth individuals and companies. Sav currently works as a magic consultant at Laws of Attraction Marketing Agency.
Click Equity LOGO for PLI Insurance


RAY WINSTONE
Loved the Magic!
Marvellous son.

MEL B
You kept as all ENTHRALLED!

GARY LINEKER
I've seen a lot of close-up magicians but that was something special!
Types of Show


DOYLE BRUNSON
Best magic I've seen since I watched John Scarne
way back when...

KEIRA KNIGHTLEY
Your magic made my Birthday party EXTRA Special.

TRACEY EMIN
Sav you have proven to be an absolute hit at all of our events.
Roving (or Strolling) Show : 60 / 90 / 120 min
(best for guest numbers over 25)
Roving magic, also known as strolling magic, involves a magician moving from group to group or table to table, performing intimate magic tricks for small clusters of people. This type of magic is perfect for cocktail parties, as it provides a personalized and interactive experience for guests. Roving magicians often perform sleight of hand, card tricks, and mind-reading effects up close.
Table Close-Up Magic : 2 hour set
(10/15 min show for multiple tables)
Close-up magic involves performing tricks right in front of individual guests or small groups using everyday objects like cards, coins, rings, and more. The magic happens right under their noses, leaving them astonished and entertained. Close-up magic is versatile and works well in various settings, making it ideal for cocktail parties.
Pop-up Parlour Show: A Bespoke 25/45 min show
(Idealfor a group similar to cabaret can be performed for groups 12 - 75 guests).
A parlour magic show is designed to be performed in a small to medium-sized setting, such as a living room, banquet hall, or private dining area. The magician typically uses props and illusions that are larger than those used in close-up magic but smaller than those used in stage magic. This type of show is more interactive than a stage show, as the magician can engage with the audience more closely.
Digital Magic Show: With the advancement of technology, some magicians incorporate digital elements into their performances. Digital magic involves using gadgets, apps, or projections to create stunning and futuristic illusions. For cocktail parties with a modern theme, this type of magic can be a hit among tech-savvy guests.